4 Ways to Hack the LinkedIn Algorithm
4 Ways to Hack the LinkedIn Pulse Algorithm
LinkedIn tips for writing viral articles
If you are going to write something, you want your content to be discovered and read by as many people as possible. Right?
People are bombarded with more content than they could ever read. Most people are both incredibly busy and have the attention span of a goldfish.
Influencers on LinkedIn Pulse like my man Richard Branson, have over 13 million followers. But you’re not Richard so how do you make your content go further and get people reading?
According to LinkedIn’s latest available figures, more than a million people have published posts on LinkedIn’s platform; more than 130,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.
After all, there are now over 500M members on LinkedIn.
Hack #1 — Grow Your LinkedIn Connections
Every time you publish a post on LinkedIn, your connections will see an alert in their notifications. But to really make ripples, you need a large audience of first-level connections.
For any of the stuff we’re talking about throughout this post to really work, you’ll need to make as many connections as you possibly can that may be interested in your content.
Hack #2 — Get Featured on Channels
LinkedIn Pulse has more than 100 individual channels. Some of the most popular channels are for Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Social Media.
Want to get a story featured on LinkedIn Pulse? Then you’ll have to tweet at them.
Ask a Pulse editor to share your story on the channel on Twitter with “Tip @LinkedInEditors #LinkedInPulse” at the end of your tweet.
Yes, seriously, use Twitter to get featured on Linked :) LOL 😱
Hack #3 — Good ol’ SEO
To categorise your content, LinkedIn Pulse does an analysis of the text of your article.
This is like SEO tactics of the dark ages, when all you had to do was include your keyword in the title and use the right words a few times throughout the post.
LinkedIn is still a relatively easy search engine to manipulate.
But a word of caution. This will evolve just like Google did, so my advice is always act with integrity online.
Let me be clear, keyword stuffing is a bad idea (even though right now, it will probably get you a lot of exposure).
I recommend checking out this 5 minute video for more info about SEO for LinkedIn Pulse… How to Become a LinkedIn Publisher & Which Keywords to Use
Don’t forget to follow us on YouTube for loads of free training and tips on how to use LinkedIn.
Hack #4 — Non-Boring Images
Definitely avoid using boring images in your content, such as:
- Generic headshots.
- Company logos.
- Blurry photos, small pics, anything that will make you squint
- Stock photos
How you chose images will come down to your brand. But get creative and save the images using keywords — that will help with your SEO!
You can see that I use eye-catching images in my article banners to capture attention and stand-out from the crowd. I’ll share the link below in the comments section so you can see the banners for all of my articles.
That’s it!
Good luck.
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Nathanial Bibby is the Managing Director of digital agency Bibby Consulting Group — Australia’s #1 LinkedIn training courses and LinkedIn lead generation agency.
